If you're a small business owner in this day and age, social media is a useful tool that can be very intimidating.

In the 21st century, the successful use of social media can be vital to making your business a success.

Experts say the best way to tackle to challenge of social media is to have a step-by-step plan.

First, determine who your current and potential customers. Find out what social media they go to. From that, develop your marketing message, making sure your message is consistent is all the outlets you choose to use.

The key to using social media is to start small and then build. Budget the time you spend on social media for your business.

Sally Poole of Poole Communications was a guest on KHMO's Talk Back: