The Hannibal Salvation Army kicked off its 2017 Christmas fundraising campaign Thursday.

For the second year in a row, Salvation Army officials set a fundraising goal of $100,000 for this holiday season.

According to the Salvation Army’s Matt Schmidt, the money raised will go to help provide food and toys for underprivileged families in northeast Missouri for the holidays, along with the other social services provided through the rest of the year.

Hannibal School Superintendent Susan Johnson and her husband Jay were announced as leaders for the 2017 Christmas campaign.