A financial incentive program designed to bring new businesses to the Quincy Mall has started to pay off.

Officials with Cullinan Properties recently instituted the Cullinan Kickstart program, a small business financing program aimed at attracting new or expanding area businesses to the mall.

The first small business to take advantage of the program is Sidell’s Bakery and Diner, a full service bakery and diner offering breakfast and lunch options.

Sidell’s is expected to open in September at the west end of the mall near the new Slumberland Furniture which is slated to open later this year.